Moves App – great graphics
I have been increasingly using my iPhone and iPad (insert Android device for you Google guys and gals) in productive ways leaving old desktop and laptop paradigm behind. In this quest tho, it often takes time to find the right or best app for the job. The Apple App Store is notoriously hard to navigate. In no particular order here are my current favorite new apps:
- Moves – sweet little app to tracking you walking. Free with great graphics. I don’t use it to track my runs, but to give me an idea of how much I am walking.
- Genius Scan – no need to fix the stupid office printer/scanner. Just use this to create handy pdfs.
- Perch – not ready for the UK, but still a nice way to monitor local business social activity.
- Apple Store – turns the Apple Store into a show room and removes friction from shopping.
- Eventbrite – track tickets sales and check people in.
- National Rail – free and better than the paid UK train apps.
Here’s a few sites I am using to find reviews and find app. I am not convinced the Quixey does the trick but I do like the UI.
- Quixey - app search engine. I am also trying out AppsFire. Google is always good. And what happened to Chomp inside Apple?
- LifeHacker – always as good reviews around productivity apps
- CNET – still a good place to look
Would be great to get feedback via comments and/or Twitter @afullerview – I am looking for other good places to find apps, to read app reviews and your recommendations on great apps of the moment. Great apps for the Great Apes …
Note: this post is really a background notes on research I am compiling on the apps space in general.
Google Review Station Borough Market, London
During some recent exploration around London, I’ve noticed a trend of online services or brands popping-up offline in the real world. This completely makes sense to me. This is smart business and a good way to connect with real customers and users. The two cases I ran into last week were Google and Moo.
Google had a Google+ Local stand or “review” station setup at Borough Market in South London. It looked like they were asking people to stop by, login and write some local reviews. The station had colourful chairs and MacBooks at the ready. I didn’t have time to try it out or listen to the pitch but did manage to snap a photo (see above).
The other pop-up I visited was the Moo pop-up store as part of BoxPark in Shoreditch – see photo below. This was very cool and I was able to pick up some new business cards I had ordered. They had a set of nice displays about cards, case studies and new RFID chipped cards. Apparently even The Guardian newspaper has joined the pop-up bandwagon with a coffee shop, also in BoxPark.
My nano lightbulb moment was that pop-ups are a new form of marketing for many brands and companies. Experience pop-up marketing (EPuM) is a trend that I think is here to stay for a while longer.
The Moo Pop-up Shop, BoxPark, Shoreditch
Update 12-June: Dan Calladine identifies the online-offline trend back in Dec 2012 and his presentation (see below) has some useful insights. In particular be sure to check out slides 8-11.
On May 14th, I had the pleasure of attending and presenting at the iStrategy conference in The Hague. One of the highlights was listening to Rory Sutherland give the opening keynote address. His talk was titled “The Next Revolution Won’t Be Technological – But Psychological” and he challenged the digital savvy audience with a different point of view on where to look for new ways of making digital work for business and marketing, and for new ways to drive innovation.
Rory had a strong set of case studies and arguments for what I would broadly paraphrase as “use more psychology and less spreadsheets” when making any online experience. Think about real people, not just models. He said we should be looking at models of human behavior over those from static or neoclassical economics. To support his broad point he shared a great video about the McGurk Effect, which is defined on Wikipedia as:
a perceptual phenomenon that demonstrates an interaction between hearing and vision in speech perception
Here is the video Rory showed of the McGurk Effect in action:
My big take-away from the McGurk Effect is that visual stimuli or visual solutions can be very powerful, use them wisely but use them knowing they can also trick the brain. One could stretch this to effect to show that one of the reasons photo sharing and video is such a massive user segment in the digital space is we find photos to be more accurate, have more depth and are more pleasing than just audio or written content.
A picture is worth a thousand words
The other three big take away points for me from Rory’s keynote where:
- Control can lead to more satisfaction, even the perception of more control. The point of control is really all about choices and how we make them or they are made for us by someone else – be that a company, a government or a website designer. There is a larger field around this notion of “Choice Architecture” with several popular books on this topic, such as Switch by Chip Heath and Dan Heath, Nudge Richard Thaler.
- The “Sweet Spot” is between Psychology, Technology and Economics. By the sweet spot, I believe Rory, was trying to point out that in a complex technological world we need to take into account all three areas when designing anything. A new product, a new tax system or a new website.
- We often forget the value of psychology. Basically perception is everything. Check out Rory’s great TED talk on this subject to hear more.
In summary, I was left with lots of questions and wishing Mr Sutherland would continue speaking. I was also given renewed belief that we should look to psychology and behavior economics, more of the time when finding was to optimize e-commerce experiences or designing our digital world in general.
All the presentations from the iStrategy conf. including Rory’s can be downloaded here.